What is HubSpot and why should I use it? (2023)

Try this experiment: Google any topic related to inbound marketing and you will undoubtedly see the results published by HubSpot.

It worked? HubSpot basically put inbound marketing on people's radars by being one of the first and most successful inbound marketing tools, the onlytonIt's time to publish useful information and resources for marketers.

Today, at a time when most marketers know what inbound is and nearly 50,000 companies use HubSpot, I still get asked what HubSpot is and why all the fuss. So let's dive in.

What is HubSpot?

HubSpot is an inbound marketing software platform that helps you conceptualize, create, and optimize campaigns and sales efforts to drive more traffic, convert more leads, and acquire more customers.

Founded in 2006, it is based on the notion of the "buyer's journey", which states that customers go through three distinct stages that lead to a purchase.

What is HubSpot and why should I use it? (1)Conscience

At this stage, the customer recognizes that he has a problem or an unsatisfied need.

Your marketing message should be unbranded, product-oriented, and aimed at helping the buyer solve their problem. Use social networks and blogs.

(Video) What is HubSpot?


Now the buyer has definitely defined his problem and is actively looking for a solution or a supplier. Here they weigh the options.

Your marketing message should reduce the pain point by presenting some sort of solution and trying to enlighten the buyer. Use e-books, white papers and videos.


Your customer will choose a solution during the decision phase.

Your marketing message should help customers imagine what it would be like to work with your company. Justify your solution to the competition. Take advantage of free trials, consultations and demos.

What can HubSpot do?

HubSpot is constantly developing new features, products, and integrations with third-party tools. But depending on the plan you choose, here are some of HubSpot's most useful features:

  • Generation of content ideas.
  • intro pages
  • Optional popups (lead streams)
  • but the shape
  • blog post
  • social media planning
  • junk mail
  • Drip Email Attention (Marketing Automation)
  • detailed reports
  • list segmentation
  • Um CRM (Customer Relationship Management) gratuito
  • prospect evaluation

How much does HubSpot cost?

Full5 different packageson the marketing side of HubSpot (which is separate from the sales side of the CRM):

  1. Book
  2. Beginners: $50/month
  3. Basic: $200/month (billed annually)
  4. Professional: $800/month (billed annually)
  5. Business: $2,400/month (billed annually)

As with most software tools, the larger the package you sign up for, the more features are available.

(Video) What is HubSpot and what can it do? Get the complete overview.

Which HubSpot plan is right for me?

The free version will help you get familiar with the interface, but that's about it. Most of the features are locked so it's difficult to test them. I recommend starting with the basic package, which gives you access to most of the above tools.

Not sure which HubSpot plan is right for your business? Talk to us We can help you make the right decision.

Why should I use HubSpot?

I've been using the platform for almost 4 years now and I can honestly say that I love HubSpot. Compared to other marketing automation tools like Pardot (starting at $1,000/month) or Marketo (starting at $1,195/month), HubSpot comes with all the bells and whistles you need for a lower price. low.

Here are just a few reasons why you should choose HubSpot as your inbound marketing software platform:

To save money

If you look at the prices above, you're probably thinking"How can I save money by investing in HubSpot?".The answer is that you will likely be able to consolidate your marketing investment. You are probably paying for separate services to manage:

  • junk mailWhat is HubSpot and why should I use it? (2)
  • the blog
  • intro pages
  • CRM
  • Social programming platform

Say goodbye to multifunctional tools with conflicting data and say hello to your cross-functional marketing partner.

to save time

In addition to the above point, it takes time to log into separate tools to manage your marketing initiatives. Getting reports from each platform can also be tedious. HubSpot keeps everything in one place with easy-to-use reports that cover all of your marketing efforts.

(Video) What is HubSpot | The Ultimate Marketing & Sales Tool

Plus, you can now send automated email campaigns to prospects with HubSpot's robust workflow tools, which can also automate tedious tasks. Do you need to update 500 contact records to refer your customers? Want to set up an email alert for a sales rep when a prospect lands on an important page? Both can be set up in minutes.

free templates

Don't have a developer to create custom landing pages and email templates? He is well! TheHubSpot MarketplaceIt's full of free templates that can be easily customized to make sure they fit your brand.

What is HubSpot and why should I use it? (3)great help

Can't you see something? As long as you're using a paid version of HubSpot, you can call the support team and expect to talk to someone within minutes. And if you don't have time to make phone calls, email support is great too.

Free CRM

You read well. HubSpot's CRM is free and doesn't skimp on the features you need to manage and build relationships with your leads.

If you're already using another CRM, HubSpot's free CRM could be your main reason to switch. Simply getting rid of your CRM can save your company tens of thousands of dollars a year.

integration options

While HubSpot is extremely comprehensive, you may need other tools to jumpstart your marketing efforts. And in most cases, you can use the tool directly through the integration or aDelete.

Among some of the most common integrations, HubSpot works seamlessly with:

(Video) What is HubSpot Used For? How Does it Work?

Artificial intelligence

When Netflix makes a recommendation to watch a TV show or movie, it uses artificial intelligence. HubSpot uses similar technology to help you optimize your inbound marketing strategy.

Learn about your leads

There are some contact and company properties that you can only collect by requesting them on forms, but HubSpot gets smarter when it comes to collecting data yourself.

Predictive lead scoring by analyzing your leads and showing them how likely they are to buy from you based on past customer behavior and demographics.

One very cool feature that HubSpot has rolled out is proprietary web technologies. HubSpot searches a potential new customer's domain and determines what software and tools they are using. Web technologies can tell you what platform their website was built on, what marketing tools they use, and even help you determine if your potential customer is using your competitor's product.

Content topic suggestions

By analyzing research and related topics based on your content, HubSpot can offer suggestions on how to optimize your strategy.


With more than 50,000 HubSpot users, there's no doubt that companies are coming together to share best practices and tips. On platforms like:

The benefits of signing up for HubSpot are easy to see, but they can be overwhelming if you don't know where to start. We can help! We work with HubSpot users around the world to get them up and running with the right package or to optimize existing accounts to generate more leads and customers.

(Video) Breaking Down HubSpot's Inbound Marketing, Sales & Service Software. (My HONEST HubSpot Review)

Get in touch today.


What is HubSpot and why is it important? ›

HubSpot is a CRM platform that connects everything scaling companies need to deliver a best-in-class customer experience into one place. Our crafted, not cobbled solution helps teams grow with tools that are powerful alone, but better together.

What is HubSpot best known for? ›

HubSpot is most well-known for its powerful CRM and inbound marketing tools, but it comes with other specialized tools for each of the following: Customer service. Customer relationship management (CRM) Content management (CMS)

Why is HubSpot so successful? ›

One of the biggest reasons HubSpot has been so successful is because they have leveraged their own product for their growth. They created the concept of inbound marketing, they sell an inbound marketing platform, and their business model revolves around the concept of inbound marketing.

What is the best way to use HubSpot? ›

7 Tips for Getting the Most Out of HubSpot: Best practices
  1. Sort out how HubSpot works. ...
  2. Figure out how your team needs to work in HubSpot. ...
  3. Work out a growth strategy. ...
  4. Plan long-term goals. ...
  5. Use the right automation and workflow. ...
  6. Keep your data clear. ...
  7. Get the maximum benefits from your investment.

Why should I work at HubSpot? ›

HubSpot is the #2 Best Place to Work in 2022 on Glassdoor. #1 Company for Women by Comparably 2020 Culture Champion by MIT. Best Workplaces for Parents in 2021 by Great Place to Work. You love how radically transparent HubSpot is - everyone from the C-suite to interns shares information, knowledge, and ideas.

What problems does HubSpot solve? ›

As a marketing, sales and customer service platform, HubSpot helps bring the three main tenets of your business together, helping your business create more awareness, attract more customers and keep existing customers coming back.

Is HubSpot a good marketing tool? ›

HubSpot Marketing Hub is the first choice for all marketeers as it offers one of the best email marketing platforms that are very easy to use and has great marketing automation. Great for all kinds of email marketing campaigns and easy to create and manage workflows.

How does HubSpot works? ›

HubSpot is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers. It's a cloud-based platform, so all your data is synced across teams and devices, while updates are instant and automatic.

How can HubSpot help you improve the customer experience? ›

Analyze customer support ticket trends.
  • Analyze customer satisfaction survey results. ...
  • Identify the rate of and reasons for customer churn. ...
  • Ask customers for product or feature requests. ...
  • Analyze customer support ticket trends.
May 27, 2021

Why is HubSpot different? ›

HubSpot has less of a learning curve, boasts a superior interface, and offers better-rounded marketing and sales tools at an accessible price point (not to mention a free tier).

Who is HubSpot biggest competitor? ›

Top HubSpot Marketing Hub Alternatives
  • Zoho CRM.
  • Salesforce Marketing Cloud Account Engagement.
  • Adobe Marketo Engage.
  • Oracle Eloqua Marketing Automation.
  • Dynamics 365 Marketing.
  • Sage CRM.
  • Act-on Marketing Automation Platform.
  • SAP Marketing Cloud.

How easy is it to use HubSpot? ›

HubSpot is really easy to use

It now features a simple layout which makes it even easier to navigate to all of the different powerful tools on offer. The changes in the design has actually led to an increase in conversion rates and it's really effective to navigate through HubSpot.

How is HubSpot used for marketing? ›

Create and analyze ad campaigns

Once you connect an ad account, HubSpot applies tracking to your active campaigns, which automatically creates contacts in your HubSpot account when they convert on your ads. You can also create audiences, publish ads, and report on your campaigns.

What are the four 4 benefits you can get from CRM as a company? ›

The Benefits of CRM
  • Improved Informational Organization. ...
  • CRM for Enhanced Communication. ...
  • CRM Improves Your Customer Service. ...
  • Automation of Everyday Tasks. ...
  • Greater efficiency for multiple teams. ...
  • Improved Analytical Data and Reporting.

What are the core values of HubSpot? ›

We're also building a company culture that empowers people to do their best work through our core values of flexibility, autonomy, transparency, and belonging.

What do I need to know about HubSpot interviews? ›

24 common CRM and HubSpot interview questions
  • What is HubSpot?
  • What does CRM mean?
  • What is a collaborative CRM?
  • What is an operational CRM?
  • What is an analytical CRM?
  • Which steps should you follow to use HubSpot effectively?
  • Which skills do HubSpot users need to use the HubSpot platform efficiently?

What is HubSpot for dummies? ›

HubSpot is a platform that connects your marketing, sales, and services tools to a unified CRM database.

What are the 5 core objects within the HubSpot CRM? ›

All HubSpot accounts use four standard objects: contacts, companies, deals, and tickets. Depending on your HubSpot subscription, there are other objects, such as calls, conversations, payments, products, quotes, and custom objects.

What does HubSpot do with my data? ›

We use your account information and Customer Data to provide the product and services to you. For example, we use the email address you provide when signing up for the product to create your user account, and we use your payment information to process payments for paid use of the Subscription Service.

Is HubSpot a customer success platform? ›

One of the biggest advantages of running your customer success program in HubSpot is you are able to bring information about the customer from multiple places together in the same place your customer facing teams are likely already working.

What kind of CRM is HubSpot? ›

HubSpot is an all-in-one CRM platform meant to align internal teams, pull meaningful insights, and report on growth opportunities. It does this by combining Marketing Hub, Sales Hub, Service Hub, and CMS Hub, along with hundreds of available integrations, to facilitate marketing, sales, and service processes.

Who is hubspots target audience? ›

HubSpot wanted to engage marketing professionals in small- to medium-sized businesses by targeting them with industry-leading ebooks, webinars, and how-to guides, with the ultimate goal of generating traffic and leads.

Is HubSpot just a CRM? ›

HubSpot is a 'business growth management platform', or more straightforwardly, a Customer/Contact Relationship Management tool (CRM) that not only manages your contacts, but also your sales, pipeline, digital marketing and lead nurture too.

What are the 3 main components of customer experience? ›

Discovery, Engagement, and Delivery are the three main components of Customer Experience.

Is HubSpot good for learning? ›

All you need to achieve your educational goals

[HubSpot Academy is] just a great tool for everyone who wants to grow at their Marketing, Sales, or customer success career. Their courses are very detailed in information, their teachers are the best in the industry, and it's just easy to take some time and learn.

What is the best CRM system? ›

The Best CRM Software of 2023
  • Best for Communication: Freshsales.
  • Best for Integrations: HubSpot CRM.
  • Best for Remote and Hybrid Teams: Zoho CRM.
  • Best for Cross-Platform Integrations: Quickbase.
  • Best for Customer Support: Sage CRM.
  • Best for Customization: Insightly.
  • Best for Midsize Businesses: SugarCRM.
Feb 1, 2023

What can I use instead of HubSpot? ›

Top HubSpot Marketing Hub Alternatives
  1. Mailchimp.
  2. Adobe Marketo Engage.
  3. SendGrid Marketing Campaigns.
  4. Constant Contact.
  5. Netcore Customer Engagement & Experience.
  6. Campaign Monitor.
  7. Salesforce Marketing Cloud.
  8. Emma.

What major companies use HubSpot? ›

HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
4074 companies reportedly use HubSpot in their tech stacks, including Accenture, Mollie, and Trustpilot.
  • Accenture.
  • Mollie.
  • Trustpilot.
  • Ruangguru.
  • GitBook.
  • Yousign.
  • Strava.
  • Peloton.

What are the disadvantages of HubSpot? ›

  • So, what are the drawbacks of HubSpot?
  • It Gets Expensive — Quickly.
  • Their Contracts Aren't Flexible.
  • It's Difficult to Use Not as an All-in-One Tool.
  • The Templates are Hard to Modify.
  • There's No A/B Testing on Lower Packages.
  • Reporting is Limited.
  • You Have to Pay for Additional Technical Support.
Nov 22, 2022

Is HubSpot a CRM or CMS? ›

HubSpot CMS combines website creation with the power of a CRM platform to customize the entire buying journey, streamline marketing and sales alignment, and deliver true closed-loop reporting. Marketers buy CMS Hub to empower their teams to build personalized digital experiences that drive business results.

What size companies use HubSpot? ›

The companies using HubSpot are most often found in United States and in the Information Technology and Services industry. HubSpot is most often used by companies with 1-10 employees and 1M-10M dollars in revenue. Our data for HubSpot usage goes back as far as 7 years and 3 months.

What is the value of HubSpot? ›

Interactive chart of historical net worth (market cap) for HubSpot (HUBS) over the last 10 years. How much a company is worth is typically represented by its market capitalization, or the current stock price multiplied by the number of shares outstanding. HubSpot net worth as of February 17, 2023 is $19.99B.

How do sales people use HubSpot? ›

HubSpot sales tools allow sales reps to easily manage and complete their daily tasks, including sending emails to prospects, making calls, and booking meetings.

How do I pass my HubSpot interview? ›

Advice from HubSpot recruiters.
  1. Come in curious. Remember, you're in an interview to ask questions as well as answer them. ...
  2. Think about what you want to do. ...
  3. No brain teasers. ...
  4. Work naturally. ...
  5. Tell your story. ...
  6. Be honest and take your time. ...
  7. Be yourself.

What are 3 good interview questions and answers? ›

Most Common Interview Questions:
  • Tell me something about yourself.
  • How did you hear about this position?
  • Why do you want to work here?
  • Why did you decide to apply for this position?
  • What is your greatest strength?
  • What are your strengths and weaknesses?
  • What do you know about this company/organization?

How does HubSpot get customers? ›

Use HubSpot Conversations to create lasting relationships with prospects on the channels they prefer — through email, bots, live chat, or messaging apps. Use the conversion tools — CTAs, forms, and lead flows — to capture the information of prospects visiting your site.

What problem does HubSpot solve? ›

As a marketing, sales and customer service platform, HubSpot helps bring the three main tenets of your business together, helping your business create more awareness, attract more customers and keep existing customers coming back.

How is HubSpot different from Salesforce? ›

To summarize their differences succinctly: Salesforce has an edge when it comes to reporting and customization. HubSpot has less of a learning curve, boasts a superior interface, and offers better-rounded marketing and sales tools at an accessible price point (not to mention a free tier).

Is HubSpot really good? ›

If you are planning to start with customer relationship management for the first time, HubSpot CRM is an excellent choice as it is easy to set up and use. Created specifically for small and mid-sized businesses, its tools are designed to solve their unique challenges like small team sizes and limited resources.

What makes HubSpot unique? ›

All-In-One tool.

One of the most important reasons which make HubSpot absolutely unique is that it is an all-in-one tool for sales, marketing, operations, support, and business management teams and it's evolving fast in all directions...

Why we switched from Salesforce to HubSpot? ›

Customers rate HubSpot as being easy to set up and use

HubSpot is rated higher for ease of use, set up, admin, and quality of support compared to Salesforce on G2.

What does HubSpot do for marketing? ›

HubSpot is a cloud-based CRM designed to help align sales and marketing teams, foster sales enablement, boost ROI and optimize your inbound marketing strategy to generate more, qualified leads.


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